It depends on several factors: Is it the first unit to be sold? Is the last unit to be sold? How far along is the project when you are writing the offer? Do you want custom work? Typically developers would rather offer incentives like cabinet upgrades, or countertops, than take a price reduction. If it’s the first unit to be sold and the developer needs a sale to satisfy their lenders – then that might be an opportune time to negotiate price and upgrades.